Showing posts with label google search. Show all posts
Showing posts with label google search. Show all posts

Tuesday, March 27, 2012

Google Changed Autocomplete Function

Google has been disabled some of its autocomplete function in Japan after complaints it violates privacy.

Autocomplete is a function on many of Google's search service which uses a mixture of algorithms and stored user data to predict what a person is searching for.

A Japanese man searched for his own name in google. Typing his name google linked him with crimes he hasn’t committed. It was not just a couple of pages. It was at least 10,000 individual results. A search associated him wrongly with crimes committed by a man with the same name.

After the case was arbitrated on 19 March, a Japanese court has ordered Google to suspend its autocomplete search feature as it directed users to potentially false or misleading information.