Wednesday, November 21, 2012

Facebook May Create Classified Ads

It is said that Facebook is considering a new classified ad service for jobs, apartments and item sales. This service will differ from Facebook Marketplace. Creating new classifieds listings could put Facebook in direct competition with Craigslist.

User’s advertisements will be shown up in friends' news feeds but would only target users who meet specific criteria (e.g., those who live in Jacksonville where there's a house for sale). Users could also add photos and links to these ads. The same sorts of things offer Craigslist.

The new classified ad service could drive user interaction and page loads, and might even lead people to share more information about themselves in order to improve the quality of ads that reach them.

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